The New Reality for Customer Engagement
What is it?
A method for breaking short- and mid-term goals into smaller strategy segments with a duration of weeks to months. The goal: to respond faster and smarter to rapid change and high levels of external uncertainty.
Who's it for?
Companies facing sudden market shifts, pending mergers or an economic downturn. Business payoff: Promotes flexibility, shortens budget and strategy cycles to save unnecessary costs, and enables faster course corrections.
Challenge for the CIO:
To keep scaled-down strategies aligned with long-term goals, CIOs need to work closely with the business side to lead change, and keep sight of the long-term vision.
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