New Business for MySpace
The New Reality for Customer Engagement
News Corp's Fox Interactive Media (FIM) Internet division, which oversees MySpace, may already be moving to serve the business world.
FIM President Peter Levinsohn said at the Reuters Summit last week that MySpace plans to let its users create different profiles to attract different contacts, such as personal friends, business contacts or family members.
LinkedIn executives said in published reports last month that the company aims to build a longer-term business with an eye toward a possible initial public offering. A Fortune magazine blog quoted LinkedIn Chief Executive Dan Nye as saying it would take an offer of much more than $1 billion for him to sell the company.
"We believe we're building a company that's changing the world," Nye told Reuters in New York on Monday, responding to questions about the takeover speculation. "We are very excited about doing it independently.
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