dcsimg
 

Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences

The new year is probably a good time to revisit an old topic: How can you connect with customers who have vowed to find more meaning in their lives?
Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences
Steve Diller, Nathan Shedroff and Darrel Rhea
New Riders Publishing, Dec. 2005
152 pages, $24.99

The new year is probably a good time to revisit an old topic: How can you connect with customers who have vowed to find more meaning in their lives? This is not a philosophical question, argue the authors, consultants all. Rather it is a strategic one. Smart companies such an OnStar Corp. connect their products to something that resonates with the audience; in the case of OnStar's in-vehicle technology: safety. The authors believe that authenticity, meaning and relevance inspire trust, and that results in lasting and profitable customer relationships. They present a blueprint for incorporating meaning into your innovation efforts.



This article was originally published on 01-06-2006
eWeek eWeek

Have the latest technology news and resources emailed to you everyday.

Click for a full list of Newsletterssubmit