The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
4. Strategic Planning
Definition: Strategic planning activities involves establishing the company's strategic efforts and the manner in which IT will support those efforts. Going forward, strategy and visioning are critical for understanding the range of IT-enabled strategic options available and the means by which these options can be leveraged for business success. Strategic planning aims to ensure that the firm is effectively guiding its growth through IT and not being outmaneuvered by its rivals through IT-based innovation.
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