Roundtable: The Trouble With ROI
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
We were intrigued to find CIOs so dissatisfied with a metric that they are under increasing pressure to use. It led us to wonder just what's causing so much discontentindeed, whether the concept of ROI needs to reconsidered, or even abandoned in favor of a different way of looking at the value IT brings to companies. And so CIO Insight Executive Editor Allan Alter, on August 11, convened a discussion at the magazine's editorial offices to discuss the problems and limitations of ROI. Participants included CIOs, financial executives and business management experts, including an IT executive who refuses to use ROI at all. Are there viable alternatives?
The following is an edited transcript; For the full transcript please click here.
CIO Insight: Is the often elusive quest for ROI a symptom of a bigger problem,
like a lack of trust between the business side and the IT side?
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