Not Just About Image

By Brian P. Watson  |  Posted 08-06-2008 Print Email


Going Green Is Not Just About Image
CIOs show a strong altruistic streak when it comes to evaluating the benefits of green policies. This fits in with their overall view of technology as a positive force in human progress. But they also see tangible advantages, such as cost savings for their companies. Only in carbon-emitting industries are environmental policies particularly important to improve company image. Analysis by Guy Currier


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