The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
As challenging as CRM systems are to plan and deploy, the survey points to a number of positive signs. Respondents indicate they're stepping up their purchasing and deployment of CRM systems, while also voicing somewhat better-than-average satisfaction with the systems they've implemented. This seems to be true even in larger companies (those with at least 1,000 employees) with more ambitious goals, where CIOs are looking for more ways to connect seamlessly to their customers.
The survey shows that 61 percent of responding CIOs either already have a CRM system in place,are in the process of installing one or are planning to do so this year;for large companies,it 's 63 percent,and even at smaller companies,it 's a respectable 58 percent.
As for which types of companies are focusing their efforts on CRM systems,an impressive 71 percent of all high-tech firms 'CIOs said their companies either had or were in the process of implementing a CRM solution,compared with 58 percent of non-technology companies.
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