The New Reality for Customer Engagement
Can your employees get the data they need to do their jobs well? Is that data presented consistently and clearly? Time and time again, the 665 respondents to our survey link good data architecture practices not only to employees' ability to access important data, but to whether the company is achieving its strategic goals. And both easy access to data and strategic success are strongly correlated to the involvement of top executives from both IT and business in making decisions about data architecture.
If you don't have your data architecture house in order, our survey suggests, you're probably hurting. Executives at successful companiesthose that were successful or extremely successful at reaching strategic organizational goals last yearare more likely than those at less successful companies to say their current data architecture helps them respond quickly to changing business conditions and customer demands.
A number of good practices are being used by companies whose executives say their employees are extremely satisfied or satisfied they can access the data they need to support the strategic goals of the organization. These companies are much more likely to have a formal data architecture plan and data architects on board. And their business units are far more involved in helping to develop requirements for the organization's data architecture.
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