The New Reality for Customer Engagement
A solid data architecture is too closely linked to business success and employee satisfaction with data for the correlation to be mere chance. The need for a common data model and a workable plan will only increase as the amount of data stored increases and as companies seek to store more data in XML. Hiring data architects can help, but ultimately business and IT executives need to work out these issues as a team. That's the only way to make sure it can help the organization reach the goal of data transparency, so closely linked to meeting both internal and external business needs.
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