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The current economic expansion is five years old, and IT executives expect the good times will continue: 80 percent of respondents to this month's Customer Strategies Survey say they are focused on revenue growth, not on cutting costs. But when the inevitable recession arrives and 2006 starts to seem like the good old days, will your company look back with satisfaction at the way it courted new customers or with regret over opportunities left on the table?
Our study suggests it will be the latter, despite the growth of e-commerce and "
Companies will surely get better; the Internet era is young, and we have a lot to learn. But CIOs can do their share by continuing to push for integration and data quality, and by making smart investments in appropriate technologies. Remember: There's no such thing as a return on missed opportunities.