The New Reality for Customer Engagement
Projects most likely to continue receiving funds are those that directly support current revenue-generating efforts, according to the CIOs surveyed. Meanwhile, in keeping with the trend away from funding client PC efforts, projects enhancing employee productivity lagged far behind, especially at larger companies.
Nearly 45 percent of CIOs said current revenue-generating projects were their top funding priorities, followed by projects that generated new, incremental revenue, at 22 percent overall, though just 17 percent at larger companies.
Large- and small-company CIOs diverged on the importance of cost-reduction projects. CIOs at large companies cited cost reduction as a priority 22 percent of the time, making it the number-two priority after current revenue-generating projects. Cost-reduction projects, however, were mentioned by only 12 percent of respondents from smaller companies.
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