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Consumers to E-Commerce Sites: Simplify or We Walk

By Evan Schuman  |  Posted 06-29-2005 Print

WEBINAR:
On-Demand

Transforming Banks for a Digital Future: The Winners, The Losers, and the Strategies to Beat the Odds


Opinion: Ziff Davis Internet's Evan Schuman warns e-commerce companies that they have to simplify. A new survey is giving evidence that complexity repels consumers. So has every other survey since the Web was born. Now will someone listen?


 

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