Sound the Alarm
By Gary Bolles
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Sound the Alarm
CRM implementations blow up for predictable reasons. Among the most common:
1 No fixed agreements with business managers and other constituents about what they need from the system.
2 Unanticipated need to support additional devices such as hybrid PDAs.
3 No clear idea of how to pull all of the disparate sources of customer data into one place to provide a single view.
4 CRM connections to ERP applications don't support the ideal transfer of data.
Diagram by Jack Harris/Adapted with permission from Sienna Solutions, www.siennasolutions.com
This article was originally published on 11-02-2002
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