The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
Businesses are using new content controls not only to curb theft but also to save money, boost productivity and plump up the bottom line. Here's how:
company | Congressional Quarterly Inc.
challenge | Washington, D.C.-based publisher of government news and analysis sought to stop unauthorized sharing of its subscription-only CQ Daily Monitor.
solution | Web-based delivery with user-access controls has enabled CQ to increase subscriptions by 7 percent and reduce unauthorized copying by 5 percent to 10 percent.
company | Electronic Arts, Inc.
challenge | The $1.7 billion game software developer was reluctant to do more in-house collaboration online thanks to employee piracy concerns.
solution | Software that wraps game designs in an encryption envelope helps EA boost online collaboration, speeding time to market.
company | Simmons & Co. International
challenge | This small financial services firm sought to cut publication costs by moving to more distribution via the Web, but worried about security.
solution | Tracking software lets Simmons know who is using its productsenabling it to determine unauthorized use and identify potential new customers in order to boost revenues. Side benefit: a reduction of $150,000 this year in paper publication costs, now that execs feel more comfortable increasing digital distribution of corporate research.
company | Vetstream, Ltd.
challenge | The U.K.-based animal medical research firm needed an inexpensive way to boost revenues, chiefly by targeting distribution of its subscription-only reports to the more than 17,000 veterinarians in the U.S.
solution | Software that provides access only to licensed users has enabled the company to sell online subscriptions, which Vetstream hopes will boost revenues five-fold.
company | Simon & Schuster
challenge | Book jacket, author photos and sales data for each book were scattered all over the company in paper files and on zip drives.
company | Off Wall Street Consulting Group
challenge | This publisher of buy/sell recommendations for professional money managers had trouble controlling access to its $50,000-per-year-and-up, subscription-only reports. Faxed delivery led to frequent copying by analysts and data leaks that would affect share prices.
solution | Encrypted Inter-net delivery and post-delivery controls like automatic watermarking cut leaks and resulted in a 20 percent hike in subscriptions in 2001.
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