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Why New Microsoft Ads Are Best in a Decade

By Edward Cone  |  Posted 09-24-2008

Last Week people couldn¹t help but gossip, blog and meet up at the water cooler to discuss the new and rather expensive Microsoft Ads featuring Jerry Seinfeld and Bill Gates

Partly because many felt the ads made no sense at all and partly because just two weeks after they launched, Microsoft pulled them, or so everyone was left to believe. Well now, Microsoft is claiming that was all part of the plan as they launch a new campaign attack against Apple. CIO Insight writer Ed Cone, discusses why this has been their most successful campaign in the last decade.

configSponsor["enable"] = false; // Enable sponsor true or false configSponsor["imageUrl"] = ""; //Sponsor image: 120x40 configSponsor["URL"] = ""; // Leave empty if no linking //--- DO NOT EDIT BELOW ----// if (configSponsor["enable"]==true){ var sponsorEl = document.getElementById("ip-video-sponsor"); sponsorEl.innerHTML = "Sponsored by:
"; var sponsorImg = ""; if (configSponsor["URL"]!=""){ sponsorEl.innerHTML += "" + sponsorImg + ""; } else { sponsorEl.innerHTML += sponsorImg; } }else{ var tabsEl = document.getElementById("ip-video-tabs"); tabsEl.style.marginBottom = "18px"; } // ]]>
 

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