Maybe I’m behind the times, but I still think of Yahoo as one of the Web’s great success stories. And, until recently, I also thought of it as setting the standard in Web site operations. When I was writing a cover story on MySpace and noticed the large number of errors I came across there, Yahoo was the first Web site I thought of as the scalable and reliable contrast.
But that was before I came across the phantom Afghani restaurant on Yahoo Local and the $27,000 necktie on Yahoo Shopping.
In the past few months of researching an upcoming story on Yahoo, I’ve tried to find a positive story to tell, honest I have–if only because of the contrarian appeal of finding a different take on the story than the majority of the business press. And I did find some cool things going on, some room for hope.
To read more, see the full story at our sister publication Baseline.