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Online advertising shows its age
People like Steve Weber are Google’s worst nightmare. Last November, Weber self-published a book about how to sell used books…
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Welch Foods: Out of a Jam with Virtualization
As Welch Foods was shutting down a grape processing plant in Kennewick, Wash., and transferring operations to nearby Grandview this…
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The War on Healthcare
The U.S. Military is often criticized for overspending on its convoluted bureaucracy. But when it comes to electronic patient records,…
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Return on Noninvestment at Morgan Stanley
Measuring return on investment from technology projects is an uncertain science. How, then, to determine return on noninvestment? It’s clear…
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Follow the Money
Financial services firms want wealthy clients. And wealthy clients want the latest technology. In the short term, at least, this…
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Morgan Stanley: Trading Sideways
It was yet another Saturday in the office for Robert, a broker at one of Wall Street’s most storied firms,…
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The Limited Designs Supply Chain to Begin and End With the Customer
Four years ago Limited Brands, the $9.4 billion specialty retailer, learned about the need for supply chain visibility—and the cost…
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Small Businesses Struggle to Offshore
Being a CIO isn’t always as glamorous as it sounds, particularly when you’ve got the top tech spot at a…
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Measuring Virtual Distance
Collaboration across cultures and time zones can raise a host of issues about the way people work together, but sometimes…