The Emerging Salesforce.com Economy

The Emerging Salesforce.com Economy

Salesforce.com Emerges as Strategic IT PlatformSalesforce.com Emerges as Strategic IT Platform

CRM gets increasingly strategic as more companies manage the business in real time. Salesforce.com more valuable than a year ago: 90%, Increase Salesforce.com budget: 69%, See substantial innovation potential: 56%

Customer Engagement Rules the DayCustomer Engagement Rules the Day

Increased customer engagement leads to more revenue., Customer engagement will overtake productivity as growth driver: 84%, Customer engagement ranks as top priority: 60%

Salesforce.com Emerges as App Dev PlatformSalesforce.com Emerges as App Dev Platform

Customer data is at the heart of most enterprise applications. Increasing budgets to custom app development on Salesforce.com: 60%, Planning to build custom mobile apps on Salesforce.com: 52%

The Growing Importance of MobileThe Growing Importance of Mobile

Mobile computing has become an article of faith for many business users. Real-time access to customer information on mobile devices is important: 71%, Significant business benefits from mobile: 18%

Frequency of Mobile UsageFrequency of Mobile Usage

Usage of mobile computing is steadily rising. Daily: 20%, Weekly: 13%, Monthly: 10%, Less than monthly: 19%, Never: 38%

Salesforce.com Mobile App UsageSalesforce.com Mobile App Usage

The array of mobile apps being used is growing as well. Salesforce.com Classic: 44%, Chatter Mobile: 42%, Third-party apps: 30%, Salesforce Touch: 23%

Governance Accelerates InnovationGovernance Accelerates Innovation

Salesforce.com touches too much of the business to be managed in isolation. Cloud governance is key to accelerating innovation: 93%, Companies updating Salesforce.com monthly have governance boards: 75%, Has a group dedicated to cloud governance: 61%, Planning on adopting Salesforce.com Marketing Cloud: 42%

Training Increases Number of UsersTraining Increases Number of Users

Salesforce.com training is driving usage. Provide Salesforce.com training for administrators and developers: 89%, Have a comprehensive strategy to drive adoption: 47%, Pay employees to get certified: 42%

AppExchange Applications InstalledAppExchange Applications Installed

The reach of Salesforce.com is moving beyond CRM., At least one app installed: 91%, Five or more applications installed: 29%

Salesforce.com Communities AdoptionSalesforce.com Communities Adoption

Salesforce is trying to create customer communities that span multiple organizations. Already invested: 9%, Planning to purchase in the next year: 21%

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