10 Words Forever Changed by Tech
Information
We once went to libraries to collect the information that we now access 24/7. Through online search and discovery, it is the driving force behind the world’s most valuable media brand: Google.
Transaction
In the hands of such companies as Amazon, a transaction is more than simply a purchase now. It’s an opportunity to personalize the user experience.
Participation
Entertainment is no longer dominated by major media companies–not when users create videos and mashups that go viral.
Conversation
The impact of a single statement today is magnified when presented to tens of thousands of social media followers, often setting off chain reactions which can profoundly influence a company’s fortunes.
Application
Traditionally, application meant “use” or “function.” It still does. And with billions of apps downloaded every year, people can find mobile tools to help them do, well, just about anything.
Location
Location was often a private matter, especially when we sought to “get away from it all.” That’s not likely today, as GPS tech perpetually tracks consumers so brands can interact with them when they approach a point of sale.
Diversion
We once turned to the water cooler to avoid work. With our devices and laptops providing diversion through a single click, we give ourselves a “break” while never leaving our desks.
Distribution
Media companies once paid big bucks to get a product to audiences. Now YouTube and other Websites get products to the world at no cost to the originators.
Visualization
You no longer need an imagination to “visualize” what you’ll look like in 30 years. Just input some personal data into the right Website, and you’ll see it on the screen.
Games
Participants turned to games in hopes of emerging as victors. In the digital age, however, companies “win” by creating highly addictive games which boost brand loyalty.