10 Words Forever Changed by Tech

By Dennis McCafferty  |  Posted 01-14-2015 Email

As a CIO, you're responsible for the digital transformation within your organization. Yet have you ever stepped back and thought about how technology has permanently changed the very meaning of words that have been around seemingly forever? In a section of the book, Connected by Design: Seven Principles for Business Transformation Through Functional Integration (Jossey-Bass/available now), authors Barry Wacksman and Chris Stutzman examine the modern "contextual revolution" that is reshaping the way users interact with companies, and vice versa. Because of social media, mobility, the cloud, information search and other tech innovations, the two are more closely tied than ever (for better and worse). And that has forever redefined our perceptions of the following 10 words, as we move forward in creating a society which integrates human, corporate and technological experiences. Wacksman is executive vice president and chief growth officer at R/GA, a full-service digital advertising and marketing consultancy. Stutzman is managing director of the business transformation practice at R/GA.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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