10 Words Forever Changed by Tech

 
 
By Dennis McCafferty  |  Posted 01-14-2015 Email
 
 
 
 
 
 
 
 
 
  • Previous
    Information
    Next

    Information

    We once went to libraries to collect the information that we now access 24/7. Through online search and discovery, it is the driving force behind the world's most valuable media brand: Google.
  • Previous
    Transaction
    Next

    Transaction

    In the hands of such companies as Amazon, a transaction is more than simply a purchase now. It's an opportunity to personalize the user experience.
  • Previous
    Participation
    Next

    Participation

    Entertainment is no longer dominated by major media companies–not when users create videos and mashups that go viral.
  • Previous
    Conversation
    Next

    Conversation

    The impact of a single statement today is magnified when presented to tens of thousands of social media followers, often setting off chain reactions which can profoundly influence a company's fortunes.
  • Previous
    Application
    Next

    Application

    Traditionally, application meant "use" or "function." It still does. And with billions of apps downloaded every year, people can find mobile tools to help them do, well, just about anything.
  • Previous
    Location
    Next

    Location

    Location was often a private matter, especially when we sought to "get away from it all." That's not likely today, as GPS tech perpetually tracks consumers so brands can interact with them when they approach a point of sale.
  • Previous
    Diversion
    Next

    Diversion

    We once turned to the water cooler to avoid work. With our devices and laptops providing diversion through a single click, we give ourselves a "break" while never leaving our desks.
  • Previous
    Distribution
    Next

    Distribution

    Media companies once paid big bucks to get a product to audiences. Now YouTube and other Websites get products to the world at no cost to the originators.
  • Previous
    Visualization
    Next

    Visualization

    You no longer need an imagination to "visualize" what you'll look like in 30 years. Just input some personal data into the right Website, and you'll see it on the screen.
  • Previous
    Games
    Next

    Games

    Participants turned to games in hopes of emerging as victors. In the digital age, however, companies "win" by creating highly addictive games which boost brand loyalty.
 

As a CIO, you're responsible for the digital transformation within your organization. Yet have you ever stepped back and thought about how technology has permanently changed the very meaning of words that have been around seemingly forever? In a section of the book, Connected by Design: Seven Principles for Business Transformation Through Functional Integration (Jossey-Bass/available now), authors Barry Wacksman and Chris Stutzman examine the modern "contextual revolution" that is reshaping the way users interact with companies, and vice versa. Because of social media, mobility, the cloud, information search and other tech innovations, the two are more closely tied than ever (for better and worse). And that has forever redefined our perceptions of the following 10 words, as we move forward in creating a society which integrates human, corporate and technological experiences. Wacksman is executive vice president and chief growth officer at R/GA, a full-service digital advertising and marketing consultancy. Stutzman is managing director of the business transformation practice at R/GA.

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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