Companies Must Get Ready for Gen Z Workers

By Karen A. Frenkel  |  Posted 02-22-2017 Email

As Generation Z enters the workforce, its work priorities will differ substantially from its predecessors, the Millennials. The workforce shifted dramatically to accommodate Millennials, also called Generation Y, (born 1977-1994), who have wholeheartedly embraced technology. The pendulum may swing back in the direction of Generation X (born 1966-1976) and their children, Generation Z (born 1995 and later). A new study, "Rogue One: How Generation Z Is Going to Bring Balance to the (Work)Force," finds Gen Z less tech-dependent than the previous generation. They favor face-to-face interactions and want a physical, rather than a remote, workspace. They also value tools for their effectiveness rather than convenience and efficiency, "Gen Z will bring more balance to the workplace through face-to-face communication and tools that will help them communicate more effectively. This will have an impact over the next 12 months," said Enzo Signore, chief marketing officer of 8 x 8, which conducted the survey. In partnership with Koski Research, it surveyed full-and part-time U.S. workers in November 2016. The 1,000 respondents include 200 Gen Z, 400 Millennial and 400 Gen X respondents. This slideshow focuses on key findings of the report.

Karen A. Frenkel writes about technology and innovation and lives in New York City.


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