Why Businesses Are Investing in Content Analytics
Why Businesses Are Investing in Content Analytics
Some companies use content analytics to extract data from emails and documents, but few use content curation to automatically create custom libraries and alerts.
Big Demand
59% of the survey respondents said content analytics will be essential within five years.
Useful Information
27% said their organization uses content analytics to extract data from emails, correspondence, forms, etc., and 25% use this technology to conduct free-text searches of scanned documents.
Deep Dive
36% of the respondents said their company has a search capability that allows for contextual analysis, as opposed to simple free text and keywords.
Powerful Tool
Less than 10% said their organization can use content curation to automatically create custom libraries and alerts from multiple external and internal sources. More than 50% of respondents at companies that don’t have this capability said it would be useful.
Uncharted Territory
Only 18% of the survey respondents said their organization has e-discovery tools with contextual analysis functions.
Dual Benefits
64% said content analytics can improve process productivity by removing manual steps, and 62% said it can provide the intelligence needed to deliver better insights for decision making.
Taking Charge
38% of the survey respondents said the IT organization is driving their company’s analytics projects, and 23% said corporate leaders are.
Challenges Implementing Content Analytics
Required investment: 43%
Lack of needed expertise: 35%
Information governance requirements: 34%
High Praise
Nearly half of the survey respondents describe their organization’s enterprise content management (ECM) as either “good” or “excellent.”
Stumbling Blocks
43% said they deal with challenges related to the duplication of content creation, and 39% admitted that they have poor insights into their business operations.