Why Businesses Are Investing in Content Analytics

By Dennis McCafferty  |  Posted 01-24-2017 Email

Content analytics is expected to be essential within five years, even though most organizations are just beginning to explore this developing technology, according to a recent survey from the Association for Information and Image Management (AIIM). The accompanying report, "Using Analytics: Automating Processes and Extracting Knowledge," indicates that a number of companies are using content analytics to extract data from emails, while conducting free-text searches of scanned documents. Fewer, however, can use content curation to automatically create custom libraries and alerts from multiple external and internal sources—even though many would like to have that capability. Similarly, a small percentage of organizations can pursue e-discovery with completely contextual analysis functions. Through continued investment here, they can expect to overcome ongoing challenges, such as content duplication and a lack of actionable insights into business operations. "The time has come to take off the blinders, look beyond traditional boundaries of business content and leverage business information more intelligently," according to the report. "Replication and duplication of information can be eliminated. Information identification, collection, classification and analytics can be automated to the degree where, based on set criteria, business decisions can be made, records managed and processes initiated, without human oversight. Yes, there is an investment to be made, and yes there is expertise required, but this was also true when computers first came into the business world." More than 275 AIIM members took part in the research.   

Dennis McCafferty is a freelance writer for Baseline Magazine.


Submit a Comment

Loading Comments...
Manage your Newsletters: Login Register