Why Users Don't Connect to New Analytics Tools

 
 
By Dennis McCafferty  |  Posted 11-07-2016 Email
 
 
 
 
 
 
 
 
 
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    Why Users Don't Connect to New Analytics Tools
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    Why Users Don't Connect to New Analytics Tools

    IT leaders must come up with more user-friendly solutions that connect within preferred business apps in order to drive more interest in analytics tools.
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    Tried and True
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    Tried and True

    66% of IT-based respondents said their organization has implemented or is beginning to implement traditional business intelligence (BI) tech—legacy, standalone solutions that are meant for static, repetitive reporting.
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    DIY
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    DIY

    67% said they are already providing or are starting to provide self-service analytics tools.
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    Well Contained
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    Well Contained

    66% said their company is already using embedded analytics, and 30% said their organization is considering it.
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    Major Need
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    Major Need

    83% of business users said it's important for them to be able to access analytics tech that's embedded within the apps they already use.
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    Back and Forth
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    Back and Forth

    67% of these users said they have to switch to separate analytics tools to get the data or analysis they need.
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    Contrasting Perspectives, Part I
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    Contrasting Perspectives, Part I

    53% of IT respondents said their organization's business users have access to self-service analytics without having to make a special request, but just 47% of the users agree.
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    Contrasting Perspectives, Part II
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    Contrasting Perspectives, Part II

    IT respondents estimate, on average, 52% of users who have self-service access to analytics solutions use these tools, but only 45% of users said they do.
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    Aligned Position
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    Aligned Position

    90% of IT respondents feel that connecting users to data that is controlled by the tech department is important, and 77% of business users agree.
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    Biggest Challenges of Analytics Tools for Business Users
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    Biggest Challenges of Analytics Tools for Business Users

    Difficulties in using them: 19%, Need to switch from usual apps to a separate analytics solution: 17%, Expensive maintenance costs: 15% Disjointed processes because different teams use different solutions: 13%, Lack of easy access to these tools in daily workflows: 12%
 

The presence of self-service and embedded analytics tools is steadily increasing within organizations, according to a recent survey from Logi Analytics. The resulting "State of Analytics Adoption Report" reveals that the existence of these more advanced analytics solutions practically matches that of traditional, legacy business intelligence (BI) systems. Adoption rates, however, remain shaky. A minority of business users, for example, are even aware that they have access to self-service analytics—much less take advantage of these tools. And, while they embrace the concept of analytics being embedded into the apps they already use, they still admit that they have to switch to separate analytics tools to get the data and/or analysis they seek. To address this, IT must come up with embedded solutions that are more user-friendly and connected within preferred business apps. "Organizations are seeing the value of including analytics in the apps people are using on a daily basis—in effect, delivering analytics when and where users need it to make decisions," according to the report. "This is consistent with the trend we are seeing in artificial intelligence today … Business users want to stay in one place, not jump from application to application to get what they need. But so many analytics tools fail to meet this need—which may be why low user adoption is an issue." A total of 725 global IT team members who provide analytics tools to end users—as well as employees and users of business intelligence and analytics—took part in the research.

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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