Cost &Time Burdens Plague Mobile App Development

 
 
By Dennis McCafferty  |  Posted 12-09-2014 Email
 
 
 
 
 
 
 
 
 
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    Prime Contributor
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    Prime Contributor

    51% of CIOs surveyed said having a mobile strategy is important to their business, and 46% said it's critical.
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    Top Business Goals for Mobile
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    Top Business Goals for Mobile

    Reducing operating costs: 76%, Increasing employee productivity: 76%, Engaging customers wherever they are: 72%, Creating new revenue paths: 64%, Disrupting the market: 12%
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    Costly Endeavor
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    Costly Endeavor

    The average cost of building a single app is $270,000, with 18% of mobile leaders indicating they spend anywhere from $500,000 to more than $1 million per app.
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    Extended Effort
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    Extended Effort

    56% of mobile leaders said it takes anywhere from seven months to more than a year to build one app, and one-half of CIOs agree that the app development process takes too long.
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    How to Shorten App Development/Deployment
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    How to Shorten App Development/Deployment

    Add cloud services: 63%, Standardize development processes: 54%, Outsource development: 46%, Hire additional developers: 42%, Use external consultants: 42%
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    Migration Under Way
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    Migration Under Way

    Two-thirds of CIOs surveyed expect their overall use of cloud services for infrastructure and apps to increase by at least 11% within the next 12 months.
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    Scattered Effort
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    Scattered Effort

    71% of app development is led by product lines or functions, such as marketing and sales, rather than a centralized enterprise approach led by IT.
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    Reasons for Lacking a Mobile Strategy
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    Reasons for Lacking a Mobile Strategy

    Mobile projects are run separately: 61%, Decision-makers can't agree on one: 45%, "We've been successful without one": 29%
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    Missing Pieces
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    Missing Pieces

    Seven out of 10 CIOs said they lack the right skills and tools to advance their mobile strategies.
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    Funding Gap
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    Funding Gap

    67% said a lack of budget leads to gridlocked or inefficient mobile strategies.
 

The majority of CIOs and mobile leaders think mobile app development takes too much time and costs too much money, according to a recent survey from Kinvey. The accompanying "State of Enterprise Mobility" report cites a wide range of factors causing these issues. For one thing, app development is generally a siloed effort that's taken on by product-line teams and business functions, instead of being treated as an enterprise-focused, IT-driven initiative. Another issue is that decision-makers can't agree about the future direction of mobile app strategies. In addition, there's a lack of available talent to take on these projects and inadequate budget funding to support them. "While mobile plays an important and critical role in the enterprise," the report states, "the process to build and deploy apps is often inefficient, redundant and costly. These issues prevent businesses from creating apps that disrupt or seriously change business processes. [They're] stifling mobile innovation." A total of 100 North American CIOs and 100 mobile leaders took part in the research, which was conducted by Research Now.

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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