11 Qualities of Great Digital Team Members
An Eclectic Portfolio
No tunnel vision allowed. A great digital team member combines capabilities related to tech, content, marketing and science.
No Fear of Making Mistakes
They understand that mistakes are the outcomes of innovation—and don’t seek to point fingers when they happen.
A Mind for Metrics
You want employees who constantly follow up on projects to validate whether they increase sales or efficiencies.
A Realization That Nothing of Value is Ever Done
In the old days, projects came with finite time scales. In the digital age, it’s all about continuous improvement of something that’s already good.
A User’s Perspective
It’s better to not think like a techie when evaluating the user experience through various scenario drills.
Collaborative Excellence
That means working with members of other departments (especially the business side), in addition to their digital team colleagues.
An Eye for Design
A devotion to design planning—with a great command of attention to detail—will greatly enhance user experience impact.
A Sense of Ease With the Unknown
Top digital-team performers thrive amid uncertainty and make smart, agile decisions based upon limited information.
Doing the Little Things That Matter
That means aggressively promoting what the team is doing via social networks, and sharing great industry resources, such as blogs and white papers, to educate coworkers.
Software Project Experience
Because dealing with the associated pain points will thicken the skin.
A History With Client and Stakeholder Relations
It takes a highly focused, organized person to effectively respond to clients and stakeholders during crunch time.
