Book Brief: Anytime, Anywhere

Anytime, Anywhere: How the Best Bricks-and-Clicks Businesses Deliver Seamless Service to Their Customers
By Robert Spector
Perseus Publishing, February 2002
288 pages, $27

You know the answer without even asking the question: If you ask customers if they want excellent service on the phone, in person or via e-mail, they will answer “yes” every time. That is the simple message here. From the customers’ point of view, it doesn’t matter if you are talking about the Web site, mail-order catalog, ordering by phone or in person; it’s all one store. Spector gives examples of companies large and small that have grappled with the problem of integrating customer service.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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