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How Businesses Use Unstructured Data for Business Intelligence

Without the right tools to analyze this data, companies are missing out on a wealth of information that informs business intelligence. However, it is important to know how to leverage unstructured data in service of a business's broader goals.

AI vs Machine Learning: What Are Their Differences & Impacts?

AI vs machine learning and deep learning. These words conjure visions of decision-making computers replacing whole departments and divisions — a future many companies believe is too far away to warrant investment.

Coda vs Notion: Which Is Better For Project Management?

Coda and Notion challenge the traditional software tools like word processors and spreadsheet programs made so famous by Microsoft and Google. Instead of single-purpose applications, Coda and Notion created comprehensive workspaces that contain all of the capabilities of documents, tasks, databases, and spreadsheets.

5 Tips For Fostering Enterprise Network Security

Cybersecurity has become a major topic of discussion in the business world. The rising frequency of cyberattacks—combined with several high-profile breaches in the past few years—has put the spotlight on the impact a successful attack can have.

What is Serverless Computing?

Serverless computing uses cloud-based infrastructure and provides instant access to a scalable system that runs your code on-demand and scales automatically. Developers outsource infrastructure responsibilities to an external vendor or cloud provider.

Storage Vulnerabilities: The Neglected Cybersecurity Frontier

A 2021 study by Continuity details the fact that lack of storage security is putting a great many organizations at risk. Based on an analysis of more than 400 high-end storage devices, over 6,000 discrete vulnerabilities, misconfigurations, and other security issues were detected.

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IT Management

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Link to Best Supply Chain Certifications to Get

Best Supply Chain Certifications to Get

A supply chain management certification demonstrates your knowledge and application of best supply chain principles. Applying learned principles in the workplace decreases operational expenses, maintains high product quality, keeps customers satisfied, and helps your organization remain competitive in its industry.

Link to Can't Hire a CIO or CISO? Go Virtual

Can't Hire a CIO or CISO? Go Virtual

Pay rates for C-level execs in IT have skyrocketed amidst an acute shortage of IT talent, the rush towards digitalization, and an unprecedented wave of cyberattacks.

Link to Best Business Travel Items: 11 Business Travel Essentials

Best Business Travel Items: 11 Business Travel Essentials

After more than two years of travel restrictions spurred by the COVID-19 pandemic, business travel may seem like a thing of the past. However, many tech conferences and other events have started to resume in person this year, which means it may be time to dust off your suitcase.

Link to IBM on the Evolving Role of the CIO: Interview with Kathryn Guarini, CIO of IBM

IBM on the Evolving Role of the CIO: Interview with Kathryn Guarini, CIO of IBM

The chief information officer (CIO) has always balanced a variety of IT and business leadership responsibilities. As more enterprise technologies become enmeshed in customer and employee experiences, though, the role of the CIO is expanding and evolving to meet stakeholder expectations.

Link to Brainstorming Solutions for the Tech Labor Shortage: Interview with Rob Kim at Presidio

Brainstorming Solutions for the Tech Labor Shortage: Interview with Rob Kim at Presidio

Enterprise technologies continue to grow more sophisticated to meet new business needs, and as a result, technical job roles are expanding in number and complexity around the globe. Some companies are successfully recruiting the tech professionals they need to deploy and manage their most important applications and infrastructure.

Link to MLOps: What Is It and Why Do We Need It?

MLOps: What Is It and Why Do We Need It?

Recently, machine learning (ML) has become an increasingly essential component of big data analytics, business intelligence, predictive analytics, fraud detection, and more. Because there is a plethora of methods and tools businesses can use to analyze their data, companies must select an ML approach that minimizes cost and maximizes efficiency.
IT Strategy

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Application Development Big Data Collaboration Cloud Virtualization Enterpise Apps Infrastructure Mobile Security

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Link to How Businesses Use Unstructured Data for Business Intelligence

How Businesses Use Unstructured Data for Business Intelligence

Without the right tools to analyze this data, companies are missing out on a wealth of information that informs business intelligence. However, it is important to know how to leverage unstructured data in service of a business's broader goals.

Link to AI vs Machine Learning: What Are Their Differences & Impacts?

AI vs Machine Learning: What Are Their Differences & Impacts?

AI vs machine learning and deep learning. These words conjure visions of decision-making computers replacing whole departments and divisions — a future many companies believe is too far away to warrant investment.

Link to Coda vs Notion: Which Is Better For Project Management?

Coda vs Notion: Which Is Better For Project Management?

Coda and Notion challenge the traditional software tools like word processors and spreadsheet programs made so famous by Microsoft and Google. Instead of single-purpose applications, Coda and Notion created comprehensive workspaces that contain all of the capabilities of documents, tasks, databases, and spreadsheets.

Link to 5 Tips For Fostering Enterprise Network Security

5 Tips For Fostering Enterprise Network Security

Cybersecurity has become a major topic of discussion in the business world. The rising frequency of cyberattacks—combined with several high-profile breaches in the past few years—has put the spotlight on the impact a successful attack can have.

Link to What is Serverless Computing?

What is Serverless Computing?

Serverless computing uses cloud-based infrastructure and provides instant access to a scalable system that runs your code on-demand and scales automatically. Developers outsource infrastructure responsibilities to an external vendor or cloud provider.

Link to Storage Vulnerabilities: The Neglected Cybersecurity Frontier

Storage Vulnerabilities: The Neglected Cybersecurity Frontier

A 2021 study by Continuity details the fact that lack of storage security is putting a great many organizations at risk. Based on an analysis of more than 400 high-end storage devices, over 6,000 discrete vulnerabilities, misconfigurations, and other security issues were detected.
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Book Brief: Customer Equity

Written By

CIO Insight Staff

Jun 1, 2001

1 minute read

Customer Equity: Building and Managing Relationships as Valuable Assets
by Robert C. Blattberg, Gary Getz and Jacquelyn S. Thomas
Harvard Business School Press, 2001
432 pages, $29.95

Professors Blattberg and Thomas, together with consultant Getz, provide a unifying framework and a method for measuring the potential profitability of each customer to the company. The book, which is aimed at IT professionals and senior executives, outlines strategies in four areas: balancing customer acquisition, retention and add-on selling; managing the customer life cycle; exploiting the power of databases; and precisely quantifying customer value.

CIO Insight Staff

CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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What do Amazon, Microsoft, Meta, and IBM Have in Common? Tape Storage

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What Does Quantum Computing Mean for IT?

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Solving the Video Surveillance Retention Challenge

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Drew Robb

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Top 6 IT Challenges in Healthcare

The pandemic has surfaced new IT challenges for CIOs in the healthcare industry while deepening existing ones, giving rise to medtech companies and vertical-specific solutions from major tech companies. Tech has risen to the challenge of helping healthcare providers, insurers, and other stakeholders craft a cohesive patient care experience, even as challenges remain. CIOs in […]

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CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need to maintain regulatory compliance for their teams and organizations. CIO Insight is an ideal website for IT decision makers, systems integrators and administrators, and IT managers to stay informed about emerging technologies, software developments and trends in the IT security and management industry.

Book Brief: Customer Equity

CIO Insight Staff

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