Book Brief: Loyalty Rules!

Loyalty Rules!: How Today’s Leaders Build Lasting Relationships
by Frederick F. Reichheld
Harvard Business School Press, 2001
240 pages, $27.50

The Bain & Company director follows up his best seller The Loyalty Effect by applying his theories to the digital arena. He claims that the lack of customer and employee loyalty among Internet companies is a result of poor leadership and suggests six ways managers can build loyalty.

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CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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