Book Brief: Survival Is Not Enough | CIO Insight

Book Brief: Survival Is Not Enough

Jan 1, 2002
1 minute read

Survival Is Not Enough: Zooming, Evolution and the Future of Your Company
By Seth Godin
The Free Press, 2002
288 pages, $26

In his new book, Godin, who has developed a bit of a cult following thanks to his ideas about marketing (Permission Marketing and Unleashing the Idea Virus), takes on the future. Arguing that corporations, like living organisms, must evolve to survive and thrive, Godin maintains that they need to embrace change, not fight it. Although Godin’s writing is as engaging as ever, this idea has been around for nearly two decades and covered better by such authors as Charles Handy and Tom Peters.

CIO Insight Staff

CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

CIO Insight Logo

CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need to maintain regulatory compliance for their teams and organizations. CIO Insight is an ideal website for IT decision makers, systems integrators and administrators, and IT managers to stay informed about emerging technologies, software developments and trends in the IT security and management industry.

Property of TechnologyAdvice. © 2026 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.