Book Brief: The Trendmaster’s Guide

The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next

By Robyn Waters

Portfolio, June 2005

144 pages, $12.95

When it comes to the ability to spot trends, you know more than you think you do, argues Waters, a consultant and a former vice president for trend design at Target. Pay attention to things that seem out of the ordinary; juxtapose the various random observations you make, and try to connect the dots. (To gather more ideas, get out of your rut; go exploring; read something new.) When you come up with a new idea, trust your gut. And in creating that new product, design, simplicity and authenticity are vital.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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