CIOs and CMOs Are Aligning on Tech Strategies

CIOs and CMOs Are Aligning on Tech Strategies

IT ConvergenceIT Convergence

83% of CIOs recognize the need to align tech with marketing, compared to 69% of CMOs.

Top Reasons for Greater CMO-CIO Alignment, According to CIOsTop Reasons for Greater CMO-CIO Alignment, According to CIOs

Tech is more available and can be applied to marketing in new ways: 34%, Marketing is more about digital now, which requires more technology: 31%, Tech now underpins and shapes the customer experience: 31%, The leveraging of enormous volumes of data is increasingly important: 31%, The global complexity of marketing programs and channels need IT innovation: 31%

Top Reasons for Greater CMO-CIO Alignment, According to CMOsTop Reasons for Greater CMO-CIO Alignment, According to CMOs

Marketing is more about digital now, which requires more technology: 30%, Access to customer insight and intelligence is critical to a competitive advantage: 26%, Tech now underpins and shapes the customer experience: 25%, The digital transformation of business is driving the need for cross-functional cooperation: 25%, The leveraging of enormous volumes of data is increasingly important: 23%

Top-Level SupportTop-Level Support

61% of CIOs say their CEO actively encourages CMO-CIO collaboration.

The Customer ExperienceThe Customer Experience

56% of respondents agree that marketing owns the customer experience.

Useful Knowledge, Part IUseful Knowledge, Part I

54% say their CMO understands the company’s tech infrastructure and development process, and 51% say marketing employees understand IT.

Useful Knowledge, Part IIUseful Knowledge, Part II

53% feel their IT employees understand marketing programs and objectives.

A Lack of ConsiderationA Lack of Consideration

50% say marketing often pulls in technologies without proper consideration for IT standards and architecture.

A Fast PaceA Fast Pace

43% believe that marketing requirements and priorities are changing too fast to keep up with.

More Input NeededMore Input Needed

41% say marketing doesn’t provide adequate levels of business requirements.

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