Companies Investing Heavily in Digital Strategies
(Nearly) All In
95% of executives surveyed say their company is using digital platforms to connect with customers.
Market Minded
59% say their organization has launched a digital product or service, and they expect revenues of $234 million on average as a result.
Well Invested
70% of companies which consider digital initiatives important are spending an average of $113 million on these efforts.
Digital Divide
Digital leaders are spending $290 million, while followers are allocating $93 million.
Results-Based Reporting
70% of leaders are seeing digital revenue growth, but only 7% of followers are.
Consumer Focused
57% of leaders access a single view to see how they connect with customers.
Bridge Builders, Part I
50% say their organization connects through mobile apps for customers’ devices.
Bridge Builders, Part II
34% say their company does so via digital products and services which customers buy and download.
Top Digital Spending Priorities
Big data and analytics: 28%, Social media and online communities: 20%, Mobile computing and miniature devices: 20%, Cloud computing: 19%, AI, machine learning and robotics: 13%
Top Industries for Digital Investments
The top industries are retail, insurance, banking and utilities, which account for one-third of all companies that are overhauling their digital business models.
