Companies Investing Heavily in Digital Strategies

Companies Investing Heavily in Digital Strategies

(Nearly) All In(Nearly) All In

95% of executives surveyed say their company is using digital platforms to connect with customers.

Market MindedMarket Minded

59% say their organization has launched a digital product or service, and they expect revenues of $234 million on average as a result.

Well InvestedWell Invested

70% of companies which consider digital initiatives important are spending an average of $113 million on these efforts.

Digital DivideDigital Divide

Digital leaders are spending $290 million, while followers are allocating $93 million.

Results-Based ReportingResults-Based Reporting

70% of leaders are seeing digital revenue growth, but only 7% of followers are.

Consumer FocusedConsumer Focused

57% of leaders access a single view to see how they connect with customers.

Bridge Builders, Part IBridge Builders, Part I

50% say their organization connects through mobile apps for customers’ devices.

Bridge Builders, Part IIBridge Builders, Part II

34% say their company does so via digital products and services which customers buy and download.

Top Digital Spending PrioritiesTop Digital Spending Priorities

Big data and analytics: 28%, Social media and online communities: 20%, Mobile computing and miniature devices: 20%, Cloud computing: 19%, AI, machine learning and robotics: 13%

Top Industries for Digital InvestmentsTop Industries for Digital Investments

The top industries are retail, insurance, banking and utilities, which account for one-third of all companies that are overhauling their digital business models.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

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