IBM Trade-In Offer

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In an attempt to cash in on momentum the company has seen in relation to its competitors, IBM has announced a new financing program, including credit from IBM for used equipment, attractive lease terms and no payments until 2011, for customers who move from Oracle-Sun and HP systems.

Under this new program from IBM, credit-qualified clients in the U.S. that trade-in select Oracle-Sun and HP systems and migrate to upgradeable systems of IBM’s new Power family of workload optimized servers will receive the attractive terms and deferred payments. IBM will provide clients with trade-in credit for their old Oracle-Sun and HP equipment, which can be applied to the new Power Systems lease payments. Additionally, credit qualified clients can benefit from interest-free payment deferral and avoid payments until 2011 on their new Power Systems to accommodate a seamless move to IBM systems.

According to IDC, Oracle-Sun’s share of the server market is in decline, falling to 8.2 percent in the second quarter of 2010 — down nearly 6 percent from the second quarter of 2009. Moreover, in the second quarter of 2010, IBM took 225 customers away from its primary competitors, and roughly two-thirds of those came from Oracle-Sun, said IBM’s senior vice president and chief financial officer, Mark Loughridge, during an IBM earnings call in July. And that was the continuation of a pattern. IBM officials said that in the last six quarters, IBM has won 620 deals from Sun for a total of $650 million.

For more, read the eWeek article, IBM Makes Trade-In Offer to HP, Oracle Customers.

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