The Secrets of a High Organizational Digital IQ
Elite Accomplishment
Just 20% of companies rate themselves as having an excellent digital IQ.
Defining Quality
Companies which use agile processes in any capacity are twice as likely to be top digital performers.
Top-Down Support
81% of top performer organizations have a CEO who is an active champion in using IT to achieve business strategies, compared with 68% of other companies.
Cognitive Connect
77% of top performers are workplaces in which IT understands marketing, compared to 57% of other companies.
Delayed Reaction: Agile Response
74% of survey respondents are concerned about their organization’s inability to quickly understand and adopt IT to stay competitive, but only 46% are addressing this.
Delayed Reaction: Inert Information
72% are concerned about their organization’s inability to gather, understand and act upon data about its customers, products, companies and employees, but just 44% are addressing this.
Delayed Reaction: Fast Lane
69% are concerned about the speed of technology change, but only 47% are addressing this.
Best Practices: Unambiguous Statement
Develop a digital operating model to remove any room for interpretation when it comes to responsibilities for market-facing tech deployment, such as consumer apps, Websites and analytics.
Best Practices: Cultivate Knowledge
Establish an outside-in learning pipeline, so product development and/or IT and/or business strategy professionals are gathering great ideas from outside the organization, such as university labs and vendors, and sharing them.
Best Practices: Accelerated Movement
Evaluate current project delivery approaches, processes and success rates and incorporate multidisciplinary teams within to ensure optimal agility.
