Book Brief: The New Normal

By CIOinsight
The New Normal: Great Opportunities in a Time of Great Risk
By Roger McNamee
Portfolio, November 2004
256 pages, $24.95

We are never going back to a time of tranquility, argues Silicon Valley venture capitalist McNamee. The uncertainty caused by terrorism, global upheavals and numerous other factors aren't going away. But as the cliché goes, every problem represents an opportunity, and all the uncertainty leads, by definition, McNamee argues, to tremendous opportunities. How can managers capitalize? By continuing to outsource all but the most essential functions; offering choices that are even more customized for the end user; increasing speed in every aspect of the organization; and making big bets on what they see as the next big thing.
This article was originally published on 12-01-2004