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Expert Voice: Gary Hamel on Thinking about the Customer
By Gary Hamel
2001-08-01

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  Table of Contents:
  1. Expert Voice: Gary Hamel on Thinking about the Customer
  2. ' Introduction '
  3. ' Creating New Value '
  4. ' Be the Customer '
  5. ' Unspoken Needs '
  6. ' Zero Friction '
  7. ' Do Something Unique '

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Expert Voice: Gary Hamel on Thinking about the Customer
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CIOs are potentially far more able than marketing execs to create new wealth for the company. But they need to start thinking about customers with as much zeal as they do cost-cutting.




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