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  Past News


How Kraft 'Primed the Pump' for Alignment

By Ann Palmer
2002-07-01

Article Views: 7644
Article Rating:starstarstarstarstar / 1


  Table of Contents:
  1. How Kraft 'Primed the Pump' for Alignment
  2. ' The Motivator '
  3. ' Eyes Wide Open '
  4. ' Increased Awareness '
  5. ' Group Incentives '
  6. ' How Kraft Bridges the '

Case study: In a process he calls "priming the pump," Kraft Foods North America's Steve Finnerty uses inspiration and information to nudge it and business executives toward alignment.

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