Woo New Customers: Ebay Inc. - ' Anything Points '
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- At a Glance">
Anything Points
Since May 2003
Focus Customer growth; increased revenues
Members 300,000
Impact on Bottom Line Drives extra trading, which increases income from
fees charged on the total value of each trade as well as the 2.5 percent fees
charged for the use of PayPal
Key Technologies IBM server and WebSphere software; J2EE open- standards
platform
Special Perks Trade in unused frequent-flyer miles, hotel points, etc.
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