Second Life: Is Business Ready For Virtual Worlds?

Story Guide:

Second Life: Is Business Ready For Virtual Worlds?
Real-world companies such as American Apparel, IBM, Starwood Hotels and Toyota are exploring whether 3D virtual communities can be adapted to serve business--and whether they are an effective place to do market research, collaborate on projects, and sell goods and services.

Second Life Insiders
Philip Rosedale, founder of Second Life, is a pioneer in the development of streaming media technology.

Virtual Growing Pains
When Linden Lab outlined a growth path for Second Life, it found that getting everyone on the same virtual page wasn't easy.

The Anatomy of Second Life
A look at how the virtual world works.

Tapping into Virtual Marketing
Starwood Hotels demonstrates a relatively low-cost market research experiment in a new Internet medium.