How early adopters are using digital asset management software to help boost
the bottom line
| BBDO North America |
| Problem | Solution | Payoff |
|
Getting multiple approvals for rough cuts of TV commercials or print ads
could take several days—longer if couriers lost or delayed materials in
transit to clients and execs around the globe. |
A DAM workflow program called "The Screening Room" lets BBDO creative
personnel and executives share and distribute rich media, including sound,
video and photographs, in minutes. |
The Manhattan office reduces courier costs by more than $500,000 and cuts
to hours from several days the review process for 25 clients. |
| Worldwide Retail Exchange |
| The Exchange's 63 member companies spend months of staff time and millions
of dollars sending physical copies of photographs, story boards, concept
designs or packaging samples between headquarters and different internal
divisions or outside business partners. |
Retailers and suppliers store product photos and corporate logos on a
secure WWRE DAM site, with access privileges granted to business partners,
such as grocery stores, textile manufacturers and retail outlets, to improve
collaboration. |
DAM cuts the work required to days from months, and speeds the impact of
promotional campaigns in targeted markets. It also saved client companies
$600,000 last year by creating a centralized repository for creative assets. |
| Astrazeneca PLC |
| Redundant and outdated information on the U.K.-based pharmaceutical
company's 170 public Web sites and 1,300 intranet sites confused client physicians and
staff members. |
DAM helps the company standardize its marketing message across sites,
better manage its online content and digitize millions of offline documents
to help bring new drugs to market faster. |
DAM cuts in half the time it takes to manage and prepare digital content,
for annual savings of $50,000 per Web site, and enables AZ to stream
infomercials to doctors over the Web. |
| TUI UK |
| Sales brochures for various travel destinations and packages sometimes
contained outdated price and availability information. |
A DAM system organizes the travel company's 65,000 images, arming travel
agents with up-to-date travel-package information to help them sell more to
clients. |
TUI UK now produces all publications internally, saving thousands of
dollars in production costs and helping the company's 1,000 agencies serve
clients better. |
| Martha Stewart Living Omnimedia Inc. |
| A need to track the company's 93,000 assets, followed by a companywide
cost-cutting initiative, required business units to become more efficient
and productive. |
A DAM program lets editors reuse content—from recipes for bundt cake to
photos of roses—and will soon help the company sell customized, packaged
bundles of content to individuals on demand. |
Estimated savings so far of $1.5 million, with annual savings of up to $7
million predicted by analysts, plus potentially millions in revenues once
its customized-content subscription strategy is under way. |
