HP executive Shane Robison, who oversaw R&D and was a key figure in major deals since the controversial Compaq merger, is retiring Nov. 1, and HP officials said they will not fill the position.
IT leaders like you need to know how to sell. You need to know how to persuade decision-making executives to fund your projects. Relying solely on facts and figures to make your case just doesn't cut it. To take your sales game to the next level, take some inspiration from the world of advertising. We're not suggesting you adopt the antics depicted in the popular TV series "Mad Men" (although a martini and a spiffy suit never hurts). Rather, we're suggesting that you study the tried-and-true methods that Madison Avenue has used for decades to move people to take action, and apply these to your own internal sales efforts.
Strategy 
