Why Hirers Use Social Media to Screen Candidates

By Dennis McCafferty  |  Posted 04-29-2016 Email

A growing number of CIOs and other hiring managers are screening job candidates by checking out their social media pages, according to a recent survey from CareerBuilder. These managers are also using search engines to research prospects—with many indicating that they'll rule out applicants entirely if they couldn't find any information about them online. Supervisors in the IT industry are most likely to turn to social media/search engines for research here, looking for details that supports candidates' fitness for a vacancy as well as a professional online persona. A great deal of survey respondents admit that they've eliminated people from consideration based upon what they've found out about them online. As for the biggest deal-killers? These would include provocative/inappropriate photos and/or videos of the prospective hire, as well as the posting of discriminatory comments and any "bad mouthing" of an employer. "Tools such as Facebook and Twitter enable employers to get a glimpse of who candidates are outside the confines of a resume or cover letter," said Rosemary Haefner, chief human resources officer of CareerBuilder. "And with more and more people using social media, it's not unusual to see the usage for recruitment to grow as well." More than 2,185 hiring managers and HR pros, as well as more than 3,030 workers, took part in the research, which was conducted by Harris Poll.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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