INNOVATION

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Digital Marketers Need More Centralized IT

Digital marketers are determined to expand their cross-channel campaigns in order to reach customers wherever they are, whether on the Web, social media, mobile devices and so on. However, marketer are struggling to make it happen due to tech-based barriers, according to a recent survey from Experian Marketing Services. CIOs must work... Read More »

The Three-Step Process for Becoming the Next Apple

With this simple three-step procedure, your IT team will have the atmosphere, process and opportunity for them to suggest and help implement an array of innovative ideas.

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Why Gamification Matters

Gamification is an upside-down, inside-out concept for many business and IT leaders, but it is quickly becoming a mainstream activity in the enterprise.

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The Evolving Role of the IT Organization

While most IT organizations aspire to play a strategic role when it comes to consulting with the business, there may come a day when that is its only primary function. A new survey of 1,300 senior IT leaders conducted by Vanson Bourne on... Read More »

Five Habits of Highly Successful Digital Companies

Digitally innovative organizations outperform their peers by providing personalized service to their customers, building one streamlined app that does it all, and conveying information electronically.

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The Three Attitudes of a Disciplined IT Department

To be trusted, IT organizations should focus on the customer experience, communicate proactively and effectively, and choose adaptability over rigor.

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Global Business Services Gaining Traction

If you're not entirely familiar with the concept of a Global Business Services (GBS) model, there's a good chance you will be soon. GBS refers to a multi-functional operating model which integrates internal and retained business services with third parties, managing them with an enterprise-capability perspective. The goal is to enhance overall operational effectiveness and business... Read More »

Green Clinic's Healthy Approach to IT Support

A regional health-care clinic gives its IT support staff a booster shot through new technology and tools, which are also helping drive efficiency gains and cost savings.

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Why CIOs Need to Use Predictive Metrics

Being able to accurately predict the future is a skill that only certain IT professionals possess. Some IT leaders can see upcoming trends, adapt to them before they make their presence known to competitors, and their company benefits as a result. At least, that's the moral of "Predicts 2014: Business Process Reinvention Is Vital to Digital Business Transformation," a new Read More »

Are You a Digital CIO?

Successful digital CIOs have a strategic vision of how technology will transform their business. And they know how to implement it.

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