How ‘Digital Winners’ Become Market Leaders

By Dennis McCafferty  |  Posted 09-09-2016 Email

In an era when IT transformations distinguish market leaders, only 16% of today's companies can be described as "digital winners," according to a recent survey from SAP. The resulting "Leaders 2020" report defines digital winners as organizations that embrace digital tech; streamline decision-making through data; offer the latest tech to all employees; and focus on transformational readiness and the strategic use of IT, among other qualities. The benefits extend far beyond strictly "tech stuff," as digital winners enjoy stronger revenue and profits while more effectively mapping decisions to strategies. They also are highly likely to make those decisions in real-time, while maintaining a highly engaged—and loyal—workforce. Unfortunately, the vast majority of businesses are falling far short of these outcomes. "In the emerging digital economy, rapid change is a constant, as knowledge work matures into digital work, and decisions are driven by data and made in real-time," according to the report. "But most companies are falling short on these fronts. We asked executives to rate themselves on a long list of skills related to digital transformation, and found that many are not measuring up to the demands of the digital economy. Their employees are even less impressed with management." More than 2,050 global executives and 2,050 employees took part in the research, which was conducted by Oxford Economics.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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