How Enterprise Technology Affects the CEO's Vision

By Dennis McCafferty  |  Posted 02-06-2017 Email

In an era of swift, technology-enabled changes, CEOs believe it is critical to establish greater trust among stakeholders and customers, according to a recent survey from PwC. PwC's "20th CEO Survey" report reveals that today's executive leaders believe that in an increasingly digital world, they must work harder than ever to ensure that their company's purpose is reflected in its values, culture and behaviors. CEOs are also concerned that the constant risk of cyber-security breaches, as well as IT outages and disruptions, will threaten corporate trust. Given that, the majority of CEOs have concluded that they can present their business in a positive light by better managing proprietary and sensitive data, including data related to customers. "Globalization and technological advances demand a new style of leadership to manage heightened anxieties," according to the report. "The enduring winners will be those who can successfully navigate technology and preserve the human touch. Competitive advantage will go to those with the greatest capacity to build relationships built on trust, which comes from sharing deep, sustainable values and purpose." The findings include additional insights about hiring plans and business growth inhibitors—as well as how CEOs have become tech-savvy in their everyday life—and we've included some of these insights here. Nearly 1,380 global CEOs took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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