Digital Transformation Is About More Than Tech

 
 
By Dennis McCafferty  |  Posted 01-18-2017 Email
 
 
 
 
 
 
 
 
 
 

While the completion of a digital transformation has emerged as a top strategic priority for many organizations, continuing dependencies on legacy technologies create barriers to such efforts, according to a recent survey from Forbes Insights and Hitachi. However, the accompanying report, "How to Win at Digital Transformation," reveals that companies are determined to acquire new technologies to enable a transformation—especially products that enhance data analytics capabilities. Other tech categories of interest for greater innovation include the cloud, mobility, the internet of things (IoT) and social media. With these technologies, business and IT leaders hope to improve their ability to deliver optimal digital customer experiences, an area that is currently considered a weak point in many organizations. To ensure success, companies will need to overcome the mindset that says a digital transformation is strictly "a tech thing," rather than an enterprisewide commitment. "Technology is at the core of every digital transformation, with the digital transformation imperative ushering in an era of unprecedented change," according to the report. "However, digital transformation is not about technology. Rather, it uses technology as a means to an end and goes beyond business. Digital transformation is as much about the transformation of how individuals work and the cultures of organizations as it is about technology. Its most difficult task is to change the way we think." More than 570 global C-level executives took part in the research.   

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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