11 Qualities of Great Digital Team Members

By Dennis McCafferty  |  Posted 06-24-2014 Email

To succeed as a senior manager today, you need to take charge of your digital teams. That requires the hiring and developing of professionals with a wide range of skill sets to keep up in an intensively competitive, rapidly changing business world. Your digital team, after all, has the potential to make immense impact upon nearly every conceivable business area, judging by just this sampling of numbers on analytics, content, mobility and social media. Business intelligence (BI) and analytics software now accounts for a $14.4 billion global market, up from $13.3 billion in 2012. Seven of 10 marketers say content marketing increases brand awareness, and nearly six of 10 say it boosts sales. One-quarter of U.S. Internet users strictly use mobile devices to search for information and make purchases. And 93 percent of marketers use social media for business. To increase the effectiveness of your digital teams, we're presenting the following 11 qualities to seek in the people you hire. They were compiled from online content posted by digital strategist Perry Hewitt, who served as Harvard University's Chief Digital Officer, and Econsultancy, an international research and training group. For more from Hewitt on this topic, click here. To access the advice from Econsultancy, click here.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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