11 Qualities of Great Digital Team Members

By Dennis McCafferty  |  Posted 06-24-2014 Email Print this article Print

To succeed as a senior manager today, you need to take charge of your digital teams. That requires the hiring and developing of professionals with a wide range of skill sets to keep up in an intensively competitive, rapidly changing business world. Your digital team, after all, has the potential to make immense impact upon nearly every conceivable business area, judging by just this sampling of numbers on analytics, content, mobility and social media. Business intelligence (BI) and analytics software now accounts for a $14.4 billion global market, up from $13.3 billion in 2012. Seven of 10 marketers say content marketing increases brand awareness, and nearly six of 10 say it boosts sales. One-quarter of U.S. Internet users strictly use mobile devices to search for information and make purchases. And 93 percent of marketers use social media for business. To increase the effectiveness of your digital teams, we're presenting the following 11 qualities to seek in the people you hire. They were compiled from online content posted by digital strategist Perry Hewitt, who served as Harvard University's Chief Digital Officer, and Econsultancy, an international research and training group. For more from Hewitt on this topic, click here. To access the advice from Econsultancy, click here.

  • An Eclectic Portfolio

    No tunnel vision allowed. A great digital team member combines capabilities related to tech, content, marketing and science.
    An Eclectic Portfolio
  • No Fear of Making Mistakes

    They understand that mistakes are the outcomes of innovation—and don't seek to point fingers when they happen.
    No Fear of Making Mistakes
  • A Mind for Metrics

    You want employees who constantly follow up on projects to validate whether they increase sales or efficiencies.
    A Mind for Metrics
  • A Realization That Nothing of Value is Ever Done

    In the old days, projects came with finite time scales. In the digital age, it's all about continuous improvement of something that's already good.
    A Realization That Nothing of Value is Ever Done
  • A User's Perspective

    It's better to not think like a techie when evaluating the user experience through various scenario drills.
    A User's Perspective
  • Collaborative Excellence

    That means working with members of other departments (especially the business side), in addition to their digital team colleagues.
    Collaborative Excellence
  • An Eye for Design

    A devotion to design planning—with a great command of attention to detail—will greatly enhance user experience impact.
    An Eye for Design
  • A Sense of Ease With the Unknown

    Top digital-team performers thrive amid uncertainty and make smart, agile decisions based upon limited information.
    A Sense of Ease With the Unknown
  • Doing the Little Things That Matter

    That means aggressively promoting what the team is doing via social networks, and sharing great industry resources, such as blogs and white papers, to educate coworkers.
    Doing the Little Things That Matter
  • Software Project Experience

    Because dealing with the associated pain points will thicken the skin.
    Software Project Experience
  • A History With Client and Stakeholder Relations

    It takes a highly focused, organized person to effectively respond to clients and stakeholders during crunch time.
    A History With Client and Stakeholder Relations
Dennis McCafferty is a freelance writer for Baseline Magazine.


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