CIOs Emerge as Leading 'News Junkies'

By Dennis McCafferty  |  Posted 09-26-2013 Email

Extra! Extra! Here's the latest headline: CIOs and other IT decision-makers are typically more informed about current events than the rest of the U.S. population, according to a recently released Harris Poll. In fact, they're far more likely to describe themselves as "news junkies" than Americans in general, findings reveal. And they're also more inclined to read every word of an article. So what do CIOs like to read? For starters, any article of merit needs to be supported by credible research. (Hey! We're pretty sure we do that here at CIO Insight!) But it also helps to see catchy headlines (we're good on that one, too) and pictures and illustrations (make that three for three!) Ultimately, CIOs should take pride in the results, because they're depicted as more well-rounded and knowledgeable about world events than the average American. And that makes for an executive who's better positioned to contribute value to an organization's greater mission, as opposed to just weighing in on "tech stuff." Nearly 300 U.S. IT decision-makers and more than 2,285 adults took part in the research. For more about the survey, click here

Dennis McCafferty is a freelance writer for Baseline Magazine.


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