Purpose-Driven Companies Reap Rewards of Success

Purpose-Driven Companies Reap Rewards of Success

Top Perceived Purposes of OrganizationsTop Perceived Purposes of Organizations

To provide business services and products that have a meaningful impact on customers: 89%, To deliver business services and products that benefit society: 84%, To ensure employees receive education, experience and mentorship benefits: 77%

Positive VibesPositive Vibes

91% of execs and employees at organizations with a strong sense of purpose feel their company will maintain or strengthen its brand reputation and customer loyalty, as opposed to 49% of those at organizations without a strong sense of purpose.

Solid ROISolid ROI

83% of those at companies with a strong sense of purpose say their organization will deliver strong growth and returns, compared to 49% of those at businesses without a strong sense of purpose.

Forward MovementForward Movement

83% of these respondents say their company will stay ahead of industry disruptions, while just 42% of those at organizations without a strong sense of purpose agree.

Standard SetterStandard Setter

80% say their organization will remain or emerge as an industry leader, as opposed to 48% of those at businesses without a strong sense of purpose.

Meaningful EdgeMeaningful Edge

79% say their organization will outperform the competition, compared to 47% of those at companies without a strong sense of purpose.

Long-Term CommitmentLong-Term Commitment

92% say their clients have long-lasting relationships with their company, while 69% of those at organizations without a strong sense of purpose feel this way.

Vote of ConfidenceVote of Confidence

81% say their stakeholders trust their company’s leadership, compared to just 54% of those at organizations without a strong sense of purpose.

Intrinsic ValueIntrinsic Value

78% say their work colleagues share in the organization’s culture and beliefs, as opposed to 32% of those at businesses without a strong sense of purpose.

Customer ServiceCustomer Service

38% of respondents at organizations with a strong sense of purpose say their company’s top priority is making a positive impact on clients. But just one-fifth of those at businesses without a strong sense of purpose agree.

Short-Term ThinkingShort-Term Thinking

45% of those at organizations without a strong sense of purpose say meeting short-term financial goals is their company’s top priority, while just 16% at businesses with a strong sense of purpose agree.

CIO Insight Staff
CIO Insight Staff
CIO Insight offers thought leadership and best practices in the IT security and management industry while providing expert recommendations on software solutions for IT leaders. It is the trusted resource for security professionals who need network monitoring technology and solutions to maintain regulatory compliance for their teams and organizations.

Get the Free Newsletter!

Subscribe to Daily Tech Insider for top news, trends, and analysis.

Latest Articles