Purpose-Driven Companies Reap Rewards of Success

By Dennis McCafferty  |  Posted 04-25-2014 Email

When CIOs and other executive leaders convey a strong sense of purpose behind their company's strategies, they help drive their organization toward a wide range of positive, revenue-influencing outcomes, according to a new survey from Deloitte. The accompanying report, "Culture of Purpose: Building Business Confidence; Driving Growth," reveals that businesses which rank high on purpose-based qualities are better positioned for brand strength and customer loyalty, revenue growth, and agility amid disruptive market changes. Their employees are more likely to buy into corporate strategies, while placing greater trust in the capabilities of their leadership team. In other words, expressing commitment to admirable values is more than the right thing to do. It's the smart thing to do. "Evidence is mounting that focusing on purpose rather than profits is what builds business confidence," says Punit Renjen, chairman, Deloitte LLP. "This is a critical finding—and underscores the significant impact a 'culture of purpose' can play in fostering a thriving business community." More than 1,050 U.S. executives and employees took part in the research. For more about the survey, click here.

Dennis McCafferty is a freelance writer for Baseline Magazine.


Submit a Comment

Loading Comments...