The Secrets of a High Organizational Digital IQ

By Dennis McCafferty  |  Posted 04-21-2014 Email

Does your company really have an outstanding "digital IQ"? If you're like the vast majority of CIOs, the honest answer would be "no," according to a recent survey report from PwC. The report, titled "The Five Behaviors That Accelerate Value From Digital Investments," is the sixth annual digital IQ survey from PwC. For the purposes of this discussion, a winning digital IQ is defined as a tremendous understanding, valuing and weaving of technology throughout the enterprise. As for how to reach this plateau? You need a CEO who actively champions IT; strong tech-marketing department relationships (starting with you and the CMO); an outside-in approach to digital innovation; the inclination to view digital as an enterprise capability; and the willingness to make significant investments in new IT platforms. "From business strategy to execution, digital technology has become the foundation for everything we do," says Chris Curran, principal and chief technologist for PwC Advisory. "Simply put, you can't afford to underestimate digital. Through all of our research, CEOs have made it clear that they see both the promise and the peril of digital technology." An estimated 1,500 executives—split equally between the business and IT side—participated in the research. For more about the PwC report, click here.

Dennis McCafferty is a freelance writer for Baseline Magazine.


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